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Creative strategy and the business of design /

Davis, Douglas (Professor of Advertising),

Creative strategy and the business of design / Douglas Davis. - 1 online resource (215 pages) : illustrations

Includes bibliographical references.

ISBN: 9781440341618 (e-book)

Subjects--Topical Terms:
Commercial art.
Design.
Advertising.
Marketing.

LC Class. No.: NC1001 / .D39 2016

Dewey Class. No.: 741.6068

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