Introduction to media distribution : film, television, and new media /

Kirkpatrick, Scott, 1982-

Introduction to media distribution : film, television, and new media / Scott Kirkpatrick. - xiv, 242 pages ; 26 cm

"A Focal Press book"--Front cover.

Includes bibliographical references and index.

This work offers a clear, direct, and comprehensive overview of the entire film, television, and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end - not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists.

Specialized.

9781138297357 (pbk.) : £36.99 No price


Motion pictures--Marketing.
Television broadcasting--Marketing.
Digital media--Marketing.
Media Studies.
Media Studies.

302.2'3'0688