Wrapping it up : 50 years of British packaging design 1920-1970 /
Artmonsky, Ruth,
Wrapping it up : 50 years of British packaging design 1920-1970 / Ruth Artmonsky, Stella Harpley. - 120 pages ; 22 cm
Packaging is something of a hot topic at the moment, but in our eagerness to get rid of as much of it as possible we need to be careful not to throw the baby out with the bath water. This title gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer, and consumer - beyond its commercial value as a marketing and advertising tool.
Specialized.
9780993587887 (pbk.) : £10.00
Packaging--History--Great Britain--20th century.
Packaging--Design--History--20th century.
Business and Management.
Business and Management.
658.5'64'09410904
Wrapping it up : 50 years of British packaging design 1920-1970 / Ruth Artmonsky, Stella Harpley. - 120 pages ; 22 cm
Packaging is something of a hot topic at the moment, but in our eagerness to get rid of as much of it as possible we need to be careful not to throw the baby out with the bath water. This title gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer, and consumer - beyond its commercial value as a marketing and advertising tool.
Specialized.
9780993587887 (pbk.) : £10.00
Packaging--History--Great Britain--20th century.
Packaging--Design--History--20th century.
Business and Management.
Business and Management.
658.5'64'09410904