Create, produce, consume : new models for understanding music business /
Bruenger, David, 1953-
Create, produce, consume : new models for understanding music business / David Bruenger. - 414 pages ; 24 cm
Includes bibliographical references and index.
Inception : creation, production, reception Production : art, science, commerce Reception : listeners, fans, consumers Commodification : product, process, culture Monetization : publishing, recording, performing Location : scenes, venues, labels Diffusion : here, there, everywhere Disruption : pattern, deviation, adaptation Connection : artists, audiences, networks Incorporation : production, monetization, affiliation Aggregation : data, analytics, control Simulation : creation, production, consumption.
"Music usually begins as an idea or a feeling. Understanding how or why is a mystery beyond the scope of this text. Instead, we will take musical creation as a given and focus on what comes after: shared musical experience, what makes it happen, and the forms of value it can generate. Musical experience depends upon someone making and someone else listening to music. Performance can be technologically mediated so that performer and listener don't need to be in the same space at the same time. Or the performer and listener can be in the same room (or even be the same person). But for music to have wider impact, the minimum "equation" is one performer plus one listener equals a musical experience. How music moves from an idea--creation--to the ears of listeners--reception--is where the production structures of music enterprise come into play. All forms of music production provide access to musical experience, regardless of venue or technological medium. Access to music and musicians is what brings music commerce, community, and culture to life. Consequently, managing access and the complex relationship between artist and audience is the essential mission of every music enterprise, regardless of where or when or in what genre it happens"--Provided by publisher.
9780520303508 9780520303515
2019003679
Music trade.
Popular music--Social aspects.
ML3790 / B7766 2019
338.4/778
Create, produce, consume : new models for understanding music business / David Bruenger. - 414 pages ; 24 cm
Includes bibliographical references and index.
Inception : creation, production, reception Production : art, science, commerce Reception : listeners, fans, consumers Commodification : product, process, culture Monetization : publishing, recording, performing Location : scenes, venues, labels Diffusion : here, there, everywhere Disruption : pattern, deviation, adaptation Connection : artists, audiences, networks Incorporation : production, monetization, affiliation Aggregation : data, analytics, control Simulation : creation, production, consumption.
"Music usually begins as an idea or a feeling. Understanding how or why is a mystery beyond the scope of this text. Instead, we will take musical creation as a given and focus on what comes after: shared musical experience, what makes it happen, and the forms of value it can generate. Musical experience depends upon someone making and someone else listening to music. Performance can be technologically mediated so that performer and listener don't need to be in the same space at the same time. Or the performer and listener can be in the same room (or even be the same person). But for music to have wider impact, the minimum "equation" is one performer plus one listener equals a musical experience. How music moves from an idea--creation--to the ears of listeners--reception--is where the production structures of music enterprise come into play. All forms of music production provide access to musical experience, regardless of venue or technological medium. Access to music and musicians is what brings music commerce, community, and culture to life. Consequently, managing access and the complex relationship between artist and audience is the essential mission of every music enterprise, regardless of where or when or in what genre it happens"--Provided by publisher.
9780520303508 9780520303515
2019003679
Music trade.
Popular music--Social aspects.
ML3790 / B7766 2019
338.4/778