Amazon : how the world's most relentless retailer will continue to revolutionize commerce /
Berg, Natalie,
Amazon : how the world's most relentless retailer will continue to revolutionize commerce / Natalie Berg, Miya Knights. - 256 pages
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. 'Amazon' explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionising itself even further.
9780749482794 (pbk.) : £19.99
Amazon.com (Firm)
Electronic commerce.
Success in business.
Industry.
Industry.
381.1'42
Amazon : how the world's most relentless retailer will continue to revolutionize commerce / Natalie Berg, Miya Knights. - 256 pages
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. 'Amazon' explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionising itself even further.
9780749482794 (pbk.) : £19.99
Amazon.com (Firm)
Electronic commerce.
Success in business.
Industry.
Industry.
381.1'42