Event planning and management : principles, planning and practice /
Dowson, Ruth,
Event planning and management : principles, planning and practice / Ruth Dowson & David Bassett. - 2nd edition. - 312 pages : illustrations (black and white) ; 24 cm
Previously issued in print: 2015.
Includes bibliographical references and index.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
Specialized.
9780749483319 (pbk.) : £34.99 £34.99
Public relations.
Special events--Management.
Business and Management.
Business and Management.
659.2
Event planning and management : principles, planning and practice / Ruth Dowson & David Bassett. - 2nd edition. - 312 pages : illustrations (black and white) ; 24 cm
Previously issued in print: 2015.
Includes bibliographical references and index.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
Specialized.
9780749483319 (pbk.) : £34.99 £34.99
Public relations.
Special events--Management.
Business and Management.
Business and Management.
659.2