Consumer behaviour in tourism /
Horner, Susan, 1956-
Consumer behaviour in tourism / Susan Horner and John Swarbrooke. - 3rd edition. - ix, 446 pages : illustrations (black and white) ; 25 cm
Previous edition: Amsterdam: Butterworth-Heinemann, 2007.
Includes bibliographical references and index.
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
Specialized.
9781138013391 (pbk.) : £38.99 No price
Consumer behavior.
Tourism.
Travel and Tourism.
Travel and Tourism.
338.4'791
Consumer behaviour in tourism / Susan Horner and John Swarbrooke. - 3rd edition. - ix, 446 pages : illustrations (black and white) ; 25 cm
Previous edition: Amsterdam: Butterworth-Heinemann, 2007.
Includes bibliographical references and index.
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
Specialized.
9781138013391 (pbk.) : £38.99 No price
Consumer behavior.
Tourism.
Travel and Tourism.
Travel and Tourism.
338.4'791