Modern fashion traditions : negotiating tradition and modernity through fashion /

Modern fashion traditions : negotiating tradition and modernity through fashion / edited by M. Angela Jansen and Jennifer Craik. - xii, 230 pages : illustrations (black and white) - Dress and fashion research . - Dress and fashion research. .

Originally published: 2016.

Includes bibliographical references and index.

Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and `the West versus the Rest'. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word `fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.




Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.

9781474229517 (ebook)


Fashion--Asia.
Clothing and dress--Asia.
Fashion design--Asia.
Fashion--Africa.
Clothing and dress--Africa.
Fashion design--Africa.
Beauty and Fashion.
Cultural studies: customs & traditions
Fashion & textiles
Fashion & textiles
Cultural studies: fashion & society