Travel marketing and popular photography in Britain, 1888-1939 : reading the travel image /
Dominici, Sara,
Travel marketing and popular photography in Britain, 1888-1939 : reading the travel image / Sara Dominici. - 1 online resource (237 pages, 31 unnumbered pages of plates) : illustrations. - Routledge History of Photography . - Routledge history of photography. .
Includes bibliographical references and index.
This book explores how popular photography influenced the development of British travel marketing in the late nineteenth and early twentieth century. Taking as its touchstone the image archive of the Polytechnic Touring Association, a London-based, originally philanthropic, travel firm, the book reveals the role that people's increasing familiarity with the camera played in the travel industry's shift from using lens-based images to mixed media. This investigation uncovers the photographic desires of a new group of camera users - the tourist photographers: what photographs they took and why, and how this shaped how they experienced an increasing production of travel images. Through an exploration of lantern shows; the photography, travel and advertising press of the day; the work of official tour photographers; tourists' personal photographs; and commercial photographic competitions, the book charts how the educational concerns and commercial imperatives, which successively defined the expected function of travel images, responded to these desires. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions projected onto photography, in what became, effectively, a struggle over the interpretation of the travel image itself.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781351378345 (ebook) :
Travel photography--Great Britain--19th century.
Travel photography--Great Britain--20th century.
Travel photography.
Photography
Great Britain.
770.688
Travel marketing and popular photography in Britain, 1888-1939 : reading the travel image / Sara Dominici. - 1 online resource (237 pages, 31 unnumbered pages of plates) : illustrations. - Routledge History of Photography . - Routledge history of photography. .
Includes bibliographical references and index.
This book explores how popular photography influenced the development of British travel marketing in the late nineteenth and early twentieth century. Taking as its touchstone the image archive of the Polytechnic Touring Association, a London-based, originally philanthropic, travel firm, the book reveals the role that people's increasing familiarity with the camera played in the travel industry's shift from using lens-based images to mixed media. This investigation uncovers the photographic desires of a new group of camera users - the tourist photographers: what photographs they took and why, and how this shaped how they experienced an increasing production of travel images. Through an exploration of lantern shows; the photography, travel and advertising press of the day; the work of official tour photographers; tourists' personal photographs; and commercial photographic competitions, the book charts how the educational concerns and commercial imperatives, which successively defined the expected function of travel images, responded to these desires. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions projected onto photography, in what became, effectively, a struggle over the interpretation of the travel image itself.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781351378345 (ebook) :
Travel photography--Great Britain--19th century.
Travel photography--Great Britain--20th century.
Travel photography.
Photography
Great Britain.
770.688