Strategic sports event management /
Masterman, Guy,
Strategic sports event management / Guy Masterman. - 3rd edition. - xxvii, 408 pages : illustrations (black and white) ; 26 cm
Previous edition: Amsterdam: Butterworth-Heinemann, 2009.
Includes bibliographical references and index.
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
Specialized.
9780415532785 (hbk.) : £95.00 9780415532792 (pbk.) : £34.99 £34.99 £34.99 £34.99
Sports tournaments--Management.
Strategic planning.
Sport.
Sport.
796'.0694
Strategic sports event management / Guy Masterman. - 3rd edition. - xxvii, 408 pages : illustrations (black and white) ; 26 cm
Previous edition: Amsterdam: Butterworth-Heinemann, 2009.
Includes bibliographical references and index.
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
Specialized.
9780415532785 (hbk.) : £95.00 9780415532792 (pbk.) : £34.99 £34.99 £34.99 £34.99
Sports tournaments--Management.
Strategic planning.
Sport.
Sport.
796'.0694