Museum management and marketing /
Museum management and marketing /
edited by Richard Sandell and Robert R. Janes.
- London : Routledge, 2006.
- 304 p. ; 25 cm.
- Leicester readers in museum studies .
Includes bibliographical references and index.
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.
Specialized.
9780415396295 (pbk.) : £25.99 0415396298 (pbk.) : £25.99 9780415396288 (hbk.) : £70.00 041539628X (hbk.) : £70.00
Museums--Management.
Museums--Marketing.
069'.068
Includes bibliographical references and index.
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.
Specialized.
9780415396295 (pbk.) : £25.99 0415396298 (pbk.) : £25.99 9780415396288 (hbk.) : £70.00 041539628X (hbk.) : £70.00
Museums--Management.
Museums--Marketing.
069'.068