Museum management and marketing /

Museum management and marketing / edited by Richard Sandell and Robert R. Janes. - London : Routledge, 2006. - 304 p. ; 25 cm. - Leicester readers in museum studies .

Includes bibliographical references and index.

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.

Specialized.

9780415396295 (pbk.) : £25.99 0415396298 (pbk.) : £25.99 9780415396288 (hbk.) : £70.00 041539628X (hbk.) : £70.00


Museums--Management.
Museums--Marketing.

069'.068