Airlines : managing to make money /
Holloway, Stephen,
Airlines : managing to make money / Stephen Holloway. - 1st edition. - 1 online resource
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text?, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781315262987 (ebook)
Transport
Aerospace & aviation technology
Aircraft: general interest
Airlines : managing to make money / Stephen Holloway. - 1st edition. - 1 online resource
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text?, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781315262987 (ebook)
Transport
Aerospace & aviation technology
Aircraft: general interest