Fashion, media, promotion : the new black magic /

Sheridan, Jayne.

Fashion, media, promotion : the new black magic / Jayne Sheridan. - Chichester : Wiley-Blackwell, 2010. - 253 p. : col. ill., col. ports. ; 25 cm.

Includes bibliographical references and index.

Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make fashion today so compelling; placing its key movers and shakers within their full cultural context.

Specialized.

9781405194211 (pbk.) : £34.99 1405194219 (pbk.) : £34.99


Advertising--Fashion.
Fashion design.
Fashion designers.
Clothing trade.
Business and Management.

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