The end of advertising : why it had to die, and the creative resurrection to come /
Essex, Andrew,
The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex. - 220 pages ; 20 cm
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This \ "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This \
9780399588518 (hardback)
2016049623
Advertising.
Advertising--Audio-visual equipment .
Branding (Marketing)
BUSINESS & ECONOMICS / Advertising & Promotion.
BUSINESS & ECONOMICS / Marketing / General.
SOCIAL SCIENCE / Popular Culture.
HF5823 / .E88 2017
659.1
The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex. - 220 pages ; 20 cm
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This \ "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This \
9780399588518 (hardback)
2016049623
Advertising.
Advertising--Audio-visual equipment .
Branding (Marketing)
BUSINESS & ECONOMICS / Advertising & Promotion.
BUSINESS & ECONOMICS / Marketing / General.
SOCIAL SCIENCE / Popular Culture.
HF5823 / .E88 2017
659.1