Exploring strategy.

Johnson, Gerry,

Exploring strategy. - 11th edition. Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér. - xxviii, 558 pages : illustrations (colour) ; 27 cm

Previous edition: 2013.

Includes bibliographical references and index.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

Specialized.

9781292145174 (pbk.) : £49.99 No price No price


Business planning.
Strategic planning.
Business and Management.
Business and Management.

658.4'012