Corporate communication : a guide to theory & practice /
Cornelissen, Joep,
Corporate communication : a guide to theory & practice / Joep Cornelissen. - 5th edition. - xxvi, 306 pages ; 25 cm
Previous edition: 2014.
Includes bibliographical references and index.
'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.
Specialized.
9781473953703 (pbk.) : £39.99
Communication in management.
Business communication.
Business and Management.
Business and Management.
658.4'5
Corporate communication : a guide to theory & practice / Joep Cornelissen. - 5th edition. - xxvi, 306 pages ; 25 cm
Previous edition: 2014.
Includes bibliographical references and index.
'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.
Specialized.
9781473953703 (pbk.) : £39.99
Communication in management.
Business communication.
Business and Management.
Business and Management.
658.4'5