Meetings, expositions, events, and conventions : an introduction to the industry /
Fenich, George G.,
Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich, Ph.D. - 4th edition. 4th edition. - 320 pages : illustrations (black and white) ; 28 cm
Previous edition: 2014. Includes index.
The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Specialized.
9781292093765 (pbk.) : £44.99
Congresses and conventions--Management.
Hospitality industry.
Special events industry.
Customs and Folklore.
Customs and Folklore.
394.2'068
Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich, Ph.D. - 4th edition. 4th edition. - 320 pages : illustrations (black and white) ; 28 cm
Previous edition: 2014. Includes index.
The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Specialized.
9781292093765 (pbk.) : £44.99
Congresses and conventions--Management.
Hospitality industry.
Special events industry.
Customs and Folklore.
Customs and Folklore.
394.2'068