Normal view MARC view ISBD view

Riel, C. B. M. van

Principles of corporate communication / Cees B.M. van Riel. - London : Prentice Hall, 1995. - xiii,239p : ill. ; 24 cm.

Includes bibliography (p220-229) and index.


Translation of: Identiteit en imago.

ISBN: 0131509969 £16.95

Nat. Bib. No.: GB9556788 bnb

Subjects--Topical Terms:
Communication in management.
Corporations--Communication systems.
Public relations--Corporations.
Corporate image.

Subjects--Index Terms: Organisations Management Communication

Dewey Class. No.: 658.45