Contemporary strategy analysis /

Grant, Robert M., 1948-

Contemporary strategy analysis / Robert M. Grant. - 9th edition. 9th edition. - xvi, 458 pages : illustrations (colour) ; 25 cm

Previous edition: 2013.

Includes bibliographical references and index.

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.

Specialized.

9781119120834 (pbk.) : £49.99 No price


Strategic planning.
Business planning.
Business and Management.
Business and Management.

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