Strategy for tourism /
Tribe, John,
Strategy for tourism / John Tribe. - 2nd edition. - viii, 280 pages : illustrations (black and white) ; 25 cm
Previous edition: 2010.
Includes bibliographical references and index.
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.
Specialized.
9781910158623 (pbk.) : £34.99
Tourism--Management.
Strategic planning.
338.4'791'0684
Strategy for tourism / John Tribe. - 2nd edition. - viii, 280 pages : illustrations (black and white) ; 25 cm
Previous edition: 2010.
Includes bibliographical references and index.
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.
Specialized.
9781910158623 (pbk.) : £34.99
Tourism--Management.
Strategic planning.
338.4'791'0684