Pintori /

Sironi, Marta,

Pintori / Marta Sironi. - 190 p.

Born in Sardinia, Giovanni Pintori was employed by Olivetti in 1939, where he defined the image during the companys maximum expansion, as a direct expression of the utopian project of Adriano Olivetti: an advertising language capable of representing the product through free associations and allegories, to qualify as a real graphic vocabulary, abstract and symbolic. Though the majority of his work consists on the production of Pintori for Olivetti this monograph presents for the first time to an international audience the vast production of the Italian graphic designer, highlighting the overall consistency and showing his creative process, through sketches and paintings.

Specialized.

9788867327607 (pbk.) : £32.50


Pintori, Giovanni, 1912-1999 --Criticism and interpretation.
Pintori, Giovanni, 1912-1999 --Exhibitions.


Ing. C. Olivetti & c.

741.6'092