The codes of advertising : fetishism and the political economy of meaning in the consumer society /
Jhally, Sut.
The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally. - New York ; London : Routledge, 1990. - 225 p. : ill. ; 24 cm.
Transferred to digital printing. Originally published: New York: St. Martin's; London: Pinter, 1987.
Includes bibliographical references and index.
Specialized.
9780415903530 (pbk.) : £22.99 041590353X (pbk.) : £22.99
Advertising--Social aspects.
Symbolism in advertising.
Mass media.
659.1'042
The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally. - New York ; London : Routledge, 1990. - 225 p. : ill. ; 24 cm.
Transferred to digital printing. Originally published: New York: St. Martin's; London: Pinter, 1987.
Includes bibliographical references and index.
Specialized.
9780415903530 (pbk.) : £22.99 041590353X (pbk.) : £22.99
Advertising--Social aspects.
Symbolism in advertising.
Mass media.
659.1'042