Management and the arts /

Byrnes, William J.,

Management and the arts / William J. Byrnes. - 5th edition. - 1 online resource (600 pages) : illustrations.

Includes bibliographical references at the end of each chapters and index.

The fifth edition of Management and the Artsdiscusses thetheory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which helpstudents to integrate the material and develop ideas about how the situations and problems could have been handled.Statistics and real-world examplesillustrate all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotesprovide real-world examples of principles and theories. Students in Arts Management university courses along with arts managers in a theatre, museum, dance company,and opera will gain useful insights into strategic planning, organization, and integrated management theories with this book.


Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.

9781315755380 (ebook)


Arts--Management.--United States
Arts--Management.
Theatre studies


United States.



NX765 / .B976 2015eb