Media analysis techniques /
Berger, Arthur Asa, 1933-
Media analysis techniques / Arthur Asa Berger. - 5th edition. - xvii, 238 pages : illustrations (black and white) ; 24 cm
Previous edition: 2012.
Includes bibliographical references and index.
Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this fifth edition will help students to understand crucial concepts.
Specialized.
9781452261355 (pbk.) : £38.99
Mass media--Philosophy.
302.2'3'01
Media analysis techniques / Arthur Asa Berger. - 5th edition. - xvii, 238 pages : illustrations (black and white) ; 24 cm
Previous edition: 2012.
Includes bibliographical references and index.
Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this fifth edition will help students to understand crucial concepts.
Specialized.
9781452261355 (pbk.) : £38.99
Mass media--Philosophy.
302.2'3'01