Business model generation : a handbook for visionaries, game changers, and challengers /

Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; editor and contributing co-author, Tim Clark. - Hoboken, N.J. : John Wiley & Sons, c2010. - 278 p. : ill. (some col.) ; 19 x 25 cm.

Includes bibliographical references.

Specialized.

9780470876411 (pbk.) : £23.99 0470876417 (pbk.) : £23.99


Business planning--Methodology.
Business and Management.

658.4'012