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Granger, Michele

Fashion entrepreneurship : retail business planning / Michele M. Granger, EdD, ITAA, Tina M. Sterling. - 2nd edition. - xxii, 366 pages : illustrations (black and white, and colour) ; 28 cm + 1 online access code

This edition originally published: without online access code. 2012.

Includes bibliographical references and index.

'Fashion Entrepreneurship' helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.

Specialized.

ISBN: 9781501395451 (pack) : £50.00 No price

Subjects--Topical Terms:
Fashion merchandising.
Retail trade--Management.
Business planning.
Entrepreneurship.
Industry.
Industry.

Dewey Class. No.: 381.4'5687'068