Responsible sales, service and marketing of alcohol : for the tourism, hospitality and retail industries /

Murphy, James, 1966-

Responsible sales, service and marketing of alcohol : for the tourism, hospitality and retail industries / James Murphy. - 225 pages ; 25 cm

This work explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides a greater awareness of the effects of alcohol and helps readers understand their obligations when selling, supplying or marketing alcohol.

Specialized.

9781910158180 (hbk.) : £39.99 £47.99


Alcoholic beverage industry.
Alcoholic beverage industry--Moral and ethical aspects.
Bars (Drinking establishments)--Management.
Social responsibility of business.
Alcohol--Physiological effect.
Industry.
Industry.

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