Essential tools for operations management : tools, models and approaches for managers and consultants /

Burtonshaw-Gunn, Simon A.

Essential tools for operations management : tools, models and approaches for managers and consultants / by Simon A. Burtonshaw-Gunn. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2010. - 176 p.

'Essential Tools For Operations Management' focuses in depth on the topic of operations management. Areas covered include marketing, CRM and product development.

Specialized.

9780470745922 (hbk.) : £14.99 0470745924 (hbk.) : £14.99


Customer relations--Management.
Marketing--Management.
New products--Management.

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