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Apples, insights and mad inventors : an entertaining analysis of modern marketing.

Bullmore, Jeremy J. J. D.

Apples, insights and mad inventors : an entertaining analysis of modern marketing. - Chichester : Wiley, c2006. - x, 164p. ; 22 cm.

ISBN: 9780470029152 0470029153 (hbk.) : 16.99

Dewey Class. No.: 658.8

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