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Allen, Judy, 1952-

Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen. - Mississauga, Ont. : John Wiley & Sons Canada, c2013. - xxii, 252 p. ; 23 cm.

Includes index.

ISBN: 9781118514450 (pbk.) 1118514459 (pbk.)

Nat. Bib. No.: GBB312496 bnb

Subjects--Topical Terms:
Special events industry--Marketing.
Special events--Planning.

Dewey Class. No.: 394.20688