Exploring strategy : text & cases.

Johnson, Gerry,

Exploring strategy : text & cases. - 10th edition. by Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regner, Kevan Scholes. - 808 pages ; 27 cm

Includes index.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

Specialized.

9781292002545 (pbk.) : £49.99


Business planning.
Strategic planning.
Business and Management.
Business and Management.

658.4'012