Global strategic management /
Lasserre, Philippe.
Global strategic management / Philippe Lasserre. - 3rd edition. - Basingstoke : Palgrave Macmillan, 2012. - xlv, 514 p. : ill. (some col.), map ; 25 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
This third edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.
Specialized.
9780230293816 (pbk.) : £39.99 0230293816 (pbk.) : £39.99
International business enterprises--Management.
Strategic planning.
Business and Management.
658.4'012
Global strategic management / Philippe Lasserre. - 3rd edition. - Basingstoke : Palgrave Macmillan, 2012. - xlv, 514 p. : ill. (some col.), map ; 25 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
This third edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.
Specialized.
9780230293816 (pbk.) : £39.99 0230293816 (pbk.) : £39.99
International business enterprises--Management.
Strategic planning.
Business and Management.
658.4'012