Business research methods /
Quinlan, Christina.
Business research methods / Christina Quinlan. - Andover : South-Western Cengage Learning, c2011. - xxvii, 489 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples.
Specialized.
9781408007792 (pbk.) : £36.99 1408007797 (pbk.) : £36.99
Business--Research--Methodology.
658'.00721
Business research methods / Christina Quinlan. - Andover : South-Western Cengage Learning, c2011. - xxvii, 489 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples.
Specialized.
9781408007792 (pbk.) : £36.99 1408007797 (pbk.) : £36.99
Business--Research--Methodology.
658'.00721