Alignment : using the balanced scorecard to create corporate synergies /

Kaplan, Robert S.

Alignment : using the balanced scorecard to create corporate synergies / Robert S. Kaplan, David P. Norton. - Boston, Mass. : Harvard Business School, 2006. - x, 302 p. ; 25 cm.

Includes bibliographical references and index.

Most organisations consist of multiple business and support units, each populated by highly trained executives. Often the efforts of individual units are not coordinated, leading to lost opportunities and poor performance. This text argues that the responsibility for this critical alignment lies with corporate headquarters.

Specialized.

9781591396901 (hbk.) : £19.99 1591396905 (hbk.) : £19.99


Strategic planning.
Industrial management.
Industrial organization.
Strategic alliances (Business)
Organizational effectiveness.

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