Strategic management of technology and innovation.
Burgelman, Robert A.
Strategic management of technology and innovation. - 5th edition. Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright. - New York, N.Y. : McGraw-Hill/Irwin, 2009.
Previous ed.: Boston, Mass.: McGraw-Hill, 2004.
Includes bibliographical references and index.
This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
Specialized.
9780071263290 (pbk.) : £45.99 0071263292 (pbk.) : £45.99
Technological innovations--Management.
New products--Management.
High technology industries--Management.
658.5'14
Strategic management of technology and innovation. - 5th edition. Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright. - New York, N.Y. : McGraw-Hill/Irwin, 2009.
Previous ed.: Boston, Mass.: McGraw-Hill, 2004.
Includes bibliographical references and index.
This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
Specialized.
9780071263290 (pbk.) : £45.99 0071263292 (pbk.) : £45.99
Technological innovations--Management.
New products--Management.
High technology industries--Management.
658.5'14