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Karol, Robin.

New product development for dummies / by Robin Karol and Beebe Nelson ; foreword by Geoffrey Nicholson. - Indianapolis, Ind. : Wiley Publishing, Inc., 2007. - xxii, 357 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780470117705 (pbk. : alk. paper) 0470117702 (pbk. : alk. paper)

LCCN: 2007924231

Subjects--Topical Terms:
New products.

LC Class. No.: HF5415.153 / .K373 2007

Dewey Class. No.: 658.5/75