International cases in tourism management /
Horner, Susan.
International cases in tourism management / Susan Horner and John Swarbrooke. - Oxford : Elsevier Butterworth-Heinemann, 2003. - 384 p.
This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780080473116 (ebook)
Tourism--Management.
Tourism--Management--Case studies.
Travel and Tourism.
Management & management techniques
Hospitality & service industries
International cases in tourism management / Susan Horner and John Swarbrooke. - Oxford : Elsevier Butterworth-Heinemann, 2003. - 384 p.
This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780080473116 (ebook)
Tourism--Management.
Tourism--Management--Case studies.
Travel and Tourism.
Management & management techniques
Hospitality & service industries