Entrepreneurship : strategies and resources /

Dollinger, Marc J.

Entrepreneurship : strategies and resources / Marc J. Dollinger. - 4th edition. - Lombard, Ill. : Marsh, c2008. - xi, 589 p. : ill. ; 24 cm.

Previous ed.: Upper Saddle River, N.J.: Prentice Hall, 2003.

Includes bibliographical references and index.

A framework for entrepreneurship - Resources and capabilities - The environment for entrepreneurship - Entrepreneurial strategies - The business plan - Marketing the new venture - Foundations of new venture finance - Securing investors and structuring the deal - Creating the organization - Intrapreneurship and corporate venturing - Cases.

9780971313064 (pbk.) : No price 0971313067 (pbk.) : No price


New business enterprises.
New business enterprises--Case studies.
Entrepreneurship.
Entrepreneurship--Case studies.

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