Designing and executing strategy in aviation management /

Flouris, Triant G.

Designing and executing strategy in aviation management / Triant G. Flouris and Sharon L. Oswald. - Aldershot : Ashgate, c2006. - xxiii, 183 p. ; 24 cm.

Includes bibliographical references (p. 177-180) and index.

This book examines the application of strategic management in the aviation industry and the academic field of aviation management. The authors cover all aspects of crafting and executing business strategies both theoretically and in terms of their practical applications to aviation.

Specialized.

9780754636182 (hbk.) : £40.00 0754636186 (hbk.) : £40.00


Airlines--Management.
Strategic planning.

387.7'068