Bridging differences : effective intergroup communication /

Gudykunst, William B.

Bridging differences : effective intergroup communication / William B. Gudykunst. - 4th edition. - Thousand Oaks, Calif. ; London : SAGE, c2004. - xvi, 425 p. ; 25 cm.

Previous ed.: 1998.

Includes bibliographical references and index.

Communicating with strangers - Understanding cultural differences - Understanding group differences - Having expectations for strangers - Attributing meaning to strangers' behavior - Exchanging messages with strangers - Being perceived as competent communicators - Managing conflict with strangers - Developing relationships with strangers - Building community with strangers.

This book is essential reading for anyone who wants to make friends or do business with people of other cultures.

0761929363 (cased) : £65.00 0761929371 (pbk.) : £29.00

GBA3V8005 bnb


Intercultural communication.
Interpersonal communication.

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