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Business strategy : an introduction /

Campbell, David, 1963-

Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston. - 2nd edition. - Oxford : Butterworth-Heinemann, 2002. - xxi, 478 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0750655690

Subjects--Topical Terms:
Business planning.
Strategic planning.

Dewey Class. No.: 658.4012

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