Creating powerful radio : getting, keeping & growing audiences for news, talk, information & personality; broadcast, HD, satellite & internet /
Geller, Valerie.
Creating powerful radio : getting, keeping & growing audiences for news, talk, information & personality; broadcast, HD, satellite & internet / Valerie Geller ; edited by Turi Ryder. - Boston : Focal, 2007. - xvi, 340 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The author, who has many years of radio experience, tells what it is like working for a radio station. She also gives many tips for making better radio programmes and for handling staff.
9780240519289 0240519280 (alk. paper)
Radio broadcasting.
PN1991.5
384.54
Creating powerful radio : getting, keeping & growing audiences for news, talk, information & personality; broadcast, HD, satellite & internet / Valerie Geller ; edited by Turi Ryder. - Boston : Focal, 2007. - xvi, 340 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The author, who has many years of radio experience, tells what it is like working for a radio station. She also gives many tips for making better radio programmes and for handling staff.
9780240519289 0240519280 (alk. paper)
Radio broadcasting.
PN1991.5
384.54