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Nadeau, Raymond A.

Living brands : collaboration + innovation = customer fascination / by Raymond A. Nadeau. - New York : McGraw-Hill, c2007.

Includes index.

ISBN: 0071466142 : CIP entry

Subjects--Topical Terms:
Brand name products.
Advertising--Brand name products.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.827