Competitive advantage : creating and sustaining superior performance /

Porter, Michael E., 1947-

Competitive advantage : creating and sustaining superior performance / Michael E. Porter. - New ed. - New York ; London : Free, 2004. - xxiv, 557 p. : ill. ; 24 cm.

This ed. originally published: 1998.

Includes bibliographical references (p. 537-540) and index.

In 'Competitive Advantage', Michael E. Porter shows managers how to evaluate their company's competitive position and, further, how to implement specific steps to improve it.

Specialized.

9780743260879 (pbk.) : £16.99 0743260872 (pbk.) : £16.99


Competition.
Performance.
Industrial management.

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