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Westwood, John, 1947-

How to write a marketing plan / John Westwood. - 2nd edition. - London : Kogan Page, 2000. - iv, 122 p. : ill. ; 22 cm. - Creating success .

At head of title: The Sunday Times.

ISBN: 0749432543 £7.99

Nat. Bib. No.: GBA0Z2059 bnb

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

Dewey Class. No.: 658.802