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Parsons, Elizabeth,

Contemporary issues in marketing and consumer behaviour. - Third edition / Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman. - 232 pages : illustrations (black and white) ; 25 cm

Previous edition: published as by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis. 2018.

Includes bibliographical references and index.

ISBN: 9781032061993 £140.00 9781032062006 £39.99 £39.99 £39.99

Nat. Bib. No.: GBC378577 bnb

Nat. Bib. Agency Control No.: 021031511 Uk

Subjects--Topical Terms:
Marketing.
Consumer behavior.

Dewey Class. No.: 658.802