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Egan, John, 1952-

Marketing communications / John Egan. - Fourth edition. - 432 pages : illustrations (black and white, and colour) ; 25 cm

Previous edition: 2020.

Includes bibliographical references and index.

ISBN: 9781529781212 (pbk.) : No price

Nat. Bib. No.: GBC2K0865 bnb

Nat. Bib. Agency Control No.: 020801695 Uk

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.8'02