Hey Whipple, squeeze this : the classic guide to creating great advertising.

Sullivan, Luke,

Hey Whipple, squeeze this : the classic guide to creating great advertising. - Sixth edition / Luke Sullivan ; foreword by Anselmo Ramos. - 416 pages 416 pages : illustrations (black and white)

Previous edition: as by Luke Sullivan, Edward Boches. 2016.

Includes bibliographical references and index.

9781119819691 £21.99 £21.99

GBC214020 bnb

020471973 Uk


Advertising copy.

659.132