The experience economy: competing for customer time, attention and money /
Pine, B. Joseph.
The experience economy: competing for customer time, attention and money / B. Joseph Pine II, James H. Gilmore. - Updated edtion. - Boston, Mass. : London : Harvard Business ; McGraw-Hill Education, c2019. - xxx, 329 p. : ill. ; 21 cm.
Includes bibliographical references and index.
9781633697973
Product management.
Marketing.
Diversification in industry.
Customer services.
The experience economy: competing for customer time, attention and money / B. Joseph Pine II, James H. Gilmore. - Updated edtion. - Boston, Mass. : London : Harvard Business ; McGraw-Hill Education, c2019. - xxx, 329 p. : ill. ; 21 cm.
Includes bibliographical references and index.
9781633697973
Product management.
Marketing.
Diversification in industry.
Customer services.