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Gesteland, Richard R.

Cross-cultural business behavior : a guide for global management / Richard R. Gesteland - 5th edition. - [Copenhagen] : Copenhagen Business School, 2012. - 399 p. : 24 cm.

Includes index.

ISBN: 9788763002387

Subjects--Topical Terms:
Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.
MANAGEMENT
INTERNATIONAL BUSINESS
ETIQUETTE
BEHAVIOUR

Dewey Class. No.: 658.049